The latest report from IDC, an international authority, shows that global smartphone shipments fell by 11.7% year-on-year in the first quarter of 2020. Among them, Samsung, Huawei, and Apple are still firmly in the top three, with 21.1%, 17.8% and 13.3% respectively.
But it is worth mentioning that the shipments of these three brands all experienced year-on-year declines of varying degrees in the first quarter. Samsung was down 18.9% year-on-year, Huawei was down 17.1% year-on-year, and Apple was down 0.4% year-on-year.
vivo returned to the top five in the world with a market share of 9.0% and a year-on-year growth rate of 7.0% in the first quarter, and had the highest annual growth rate among the top five. IDC said in the report that the success of the Indian market is the main driver of vivo’s mid-range segment, such as the Y and S series.
Another international authority, Canalys, also released a report on global smartphone shipments in the first quarter of this year. The ranking of the top five mobile phone manufacturers is the same as the IDC report. The report shows that in the first quarter of this year, global smartphone shipments fell by 13% due to the impact of the new crown epidemic, and while vivo returned to the top five, global shipments increased by 3% year-on-year against the trend.
At the beginning of 2020, affected by the “black swan” of the new coronavirus, MWC, the world’s most influential communication exhibition, also announced the cancellation. Mobile phone manufacturers changed the offline conference to online, but new products were still launched step by step.
Behind the contrarian growth of vivo’s global shipments, it is mainly due to the continuous development of 5G in the first quarter of this year. So far, vivo has launched iQOO3, Z6, NEX3s, S6 and other new 5G mobile phones. It can be said that today’s vivo has established a 5G super fleet covering the price range of 2000-6000 yuan to meet more consumer choices and continue to promote the popularity of 5G mobile phones.
It is worth mentioning that this morning, the “5G performance pioneer” vivo Z6 started the May 1st feedback event. The 6GB+128GB memory combination version can be purchased online for only 1998 yuan, and comes with XE900 headphones. This means that vivo once again leads the price drop of 5G mobile phones, which will inevitably win more consumers.