Tesla crashed 160,000 official website: what to do with old car owners

On the first day of the new year, Tesla brought a “blockbuster”.

On January 1, Tesla officially announced that the domestic Model Y was officially launched, and the domestic Model 3 standard battery life version ushered in a facelift. In addition, the original long-range rear-drive version of the domestic Model 3 was also removed from the shelves and replaced by a high-performance version.

In addition, what is even more exciting is that some Tesla models have dropped by up to 160,000, which has attracted the attention of countless people.

Specifically, the starting price of the Model Y long-range version is 339,900 yuan, which was previously 488,000 yuan, a decrease of 148,100 yuan. Delivery of this version begins in January.

The starting price of the Tesla Model Y Performance high-performance version is 369,900 yuan, which was previously 535,000 yuan, down 165,100 yuan. Delivery of this version is expected to begin in the third quarter of 2021.

In the eyes of many market participants, this price adjustment is no longer a “catfish effect”, but a “shark level”. The drop of more than 100,000 yuan has put Model Y directly in the price range of some of the main models of domestic new forces, and has also brought greater competitive pressure to domestic new energy vehicle companies.

It is reported that the official website was temporarily paralyzed due to the huge increase in the number of order views of Model Y, and Tesla’s official website was collapsed after falling 160,000. Tesla customer support voiced through Weibo: The official website order page may not be refreshed temporarily due to the surge in traffic, so please wait patiently for a while.

In addition, pictures released by some netizens show that Tesla’s offline stores were “crowded”. Customers who came to consult and experience sample cars, some sales staff received orders of more than 10,000, and they have already queued up around the Spring Festival to test drive. Have to wait two or three months.

What impact will Tesla’s price reduction strategy have on the new forces in domestic car manufacturing? According to Jiemian News, Xiaopeng Motors CEO He Xiaopeng said in his circle of friends that this time we are quite confident in the price reduction of our friends on New Year’s Day. We have not even held an internal conference call. The data also fully proves that the price reduction has proved to be just a way of marketing. , and certainly a double-edged sword. Before the Spring Festival, we will also work hard to complete the OTA of ×3.0, and look forward to bringing you a new experience.

In addition, Li Bin, chairman, founder and CEO of NIO, responded at the NIO used car business conference, saying that Tesla Model Y has not affected NIO, and the order volume in the past two days has not changed much. “Some car companies set prices based on cost, so the price will be lower and lower. However, Weilai has considered many factors in the future from the beginning, and we will not let the car owners who buy Weilai first suffer. This is also Weilai. The reason for the relatively high gross profit margin loss in the first two years.”

Author: Yoyokuo