On September 15, the Cyberspace Administration of China issued the “Opinions on Further Compacting the Responsibilities of Information Content on Website Platforms” (hereinafter referred to as the “Opinions”), which aims to give full play to the role of the primary responsible person for information content management on website platforms and guide the promotion of website platforms. The platform accurately grasps the main responsibilities, defines work norms, improves management systems, improves operating rules, effectively prevents and resolves various risks and hidden dangers, and actively creates a clear cyberspace.
In recent years, the website platform has actively fulfilled the main responsibility of information content management, and played a main role in ensuring information security, regulating the order of communication, and maintaining a good ecology. At the same time, it should also be noted that the website platform still has problems such as insufficient understanding of responsibilities, inaccurate role positioning, inadequate performance of duties and responsibilities, imperfect systems and mechanisms, and non-standard management operations. Network ecological problems occur from time to time. In order to promote the self-regulatory management of website platforms and promote the healthy and orderly development of the Internet industry, the Cyberspace Administration of China issued and implemented the “Opinions”.
The relevant person in charge of the Cyberspace Administration of China pointed out that the main purpose of issuing the “Opinions” is to focus on all kinds of online chaos, and strive to crack down on the cognitive deviation, management anomie, lack of ability and ineffective effect of the website platform in fulfilling the main responsibility of information content management. and other prominent problems, guide and urge the website platform to make up for shortcomings, strengths and weaknesses, and improve the level, and ensure that the website platform always adheres to the correct political direction, public opinion orientation and value orientation.
The “Opinions” for the first time systematically put forward the work requirements for the website platform to fulfill the main responsibility of information content management, mainly including 10 specific contents. First, clearly grasp the connotation of subject responsibility from four dimensions, and then improve the platform community rules, strengthen the standardized management of accounts, improve the content review mechanism, improve the quality of information content, standardize the dissemination of information content, strengthen the management of key functions, adhere to legal and compliant operations, Strictly protect minors on the Internet, strengthen the construction of personnel and other 9 aspects, and put forward specific requirements for the website platform to fulfill the main responsibility.
The “Opinions” require that all local network information departments should fully understand the importance and urgency of this work, and should earnestly perform their territorial management responsibilities, hold fast to them, increase supervision and inspection efforts, and track and evaluate work results. Website platforms must improve their ideological understanding, effectively achieve results, and take the initiative to report the fulfillment of the main responsibility to the local network information department every year, and timely report major matters involving the performance of the main responsibility.
Opinions on further consolidating the main responsibility of website platform information content management
With the rapid development of information technology, the Internet has become an important way for people to understand information, acquire knowledge, and communicate for entertainment, and has become an important carrier for providing social public services and facilitating the production and life of the masses. The website platform has increasingly become an important channel for the production and dissemination of information content. It has both social and public attributes, and has an irreplaceable position and role in adhering to the correct value orientation, ensuring the security of online content, and safeguarding the legitimate rights and interests of netizens. It is increasingly important and urgent to promote the healthy and orderly operation of the website platform.
In recent years, the network information system has thoroughly implemented the decisions and arrangements of the CPC Central Committee, and has made great progress in adhering to lawful management of the network and management of the network in accordance with the law. It has played a major role in maintaining a good ecology. At the same time, it should also be noted that the website platform still has problems such as insufficient understanding of responsibilities, inaccurate role positioning, inadequate performance of duties and responsibilities, imperfect systems and mechanisms, and non-standard management operations. Network ecological problems occur from time to time. In order to further consolidate the main responsibility of website platform information content management, give full play to the role of the first responsible person for website platform information content management, and effectively improve the level of network management and network management, the following opinions are hereby offered:
1. Guiding ideology
Guided by Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era, especially General Secretary Xi Jinping’s important thought on building a country through the Internet, fully implement the spirit of the 19th National Congress of the Communist Party of China and the Second, Third, Fourth, and Fifth Plenary Sessions of the 19th Central Committee, based on the new In the development stage, implement new development concepts, build a new development pattern, adhere to the people-centered approach, adhere to safeguarding national interests, coordinate regulation and development, aim at promoting the healthy development of the Internet industry, and focus on promoting the self-regulatory management of website platforms. Strengthen the main line of responsibility of the main body of information content management of website platforms, guide and promote website platforms to accurately grasp responsibilities, clarify work norms, improve management systems, improve operating rules, effectively prevent and resolve various risks and hidden dangers, and actively create a clear cyberspace.
2. Main principles
Adhere to political leadership. Adhere to the party’s management of the Internet, establish the “four consciousnesses”, strengthen the “four self-confidence”, achieve “two maintenance”, and effectively implement political standards and political requirements throughout the entire process and links of Internet management to ensure that the website platform always adheres to the correct political orientation, public opinion orientation and value orientation.
Stick to problem orientation. Focus on all kinds of network chaos, focus on cracking down on prominent problems such as cognition deviation, management anomie, lack of ability, and ineffective results in website platforms’ fulfillment of the main responsibility of information content management, and guide and urge website platforms to make up for shortcomings, strengths and weaknesses, and improve their level.
Stick to classification guidelines. Fully reflect the laws of different fields of the Internet, accurately grasp the functional characteristics of different products, determine key responsibilities by field, focus on key tasks by platform, and clarify work standards by link, so as to promote standardized management of website platforms and effective performance of responsibilities.
Insist on strengthening supervision. Strengthen source governance and rule governance, pay attention to risk management and behavior management, and strengthen the systematic pertinence of supervision. Grasp the key points, grasp the key points, and strengthen the daily management of the head website platform. Promote norms through management, and stimulate the endogenous energy of the website platform to perform its duties and responsibilities.
3. Key tasks
(1) Grasp the connotation of subject responsibility. The website platform should take the promotion of the core socialist values as its own responsibility, cultivate a positive, healthy and positive online culture, ensure that the main theme of the online is high and positive energy is abundant; be responsible for the results of the information content, strictly prevent the production and dissemination of illegal information, and consciously prevent and resist the dissemination Bad information, ensure the safety of information content. Build a good network order, with full-chain coverage and full-scale management, regulate users’ online behavior, curb all kinds of online chaos, and maintain a clear and clean cyberspace. Improve the management system and mechanism, accurately define the boundaries of behavior, effectively standardize the work process, strengthen internal management constraints, and ensure that there are regulations to be followed, and regulations must be followed to ensure the normalization and health of daily operations. Strengthen the protection of minors on the Internet, pay attention to protecting the rights and interests of users, and effectively safeguard social and public interests.
(2) Improve the platform community rules. Formulate and improve community rules suitable for the characteristics of the website platform, fully reflect the requirements of laws and regulations, fully reflect the requirements of socialist core values, and fully reflect the requirements of industry management. Clarify the rights, responsibilities and obligations of the website platform in content operation, refine the measures, authority, and procedures for handling violations, clarify the principles and operating standards for handling, and effectively strengthen the website platform’s own behavior constraints. Improve the user code of conduct, compile a list of illegal and bad information, establish a user credit record and evaluation system, enhance the pertinence and effectiveness of user management, and establish and retain records of user violations. Strictly implement community rules, do not operate selectively, do not treat them differently, and do not dispose of them beyond the scope.
(3) Strengthen the standardized management of accounts. Formulate the implementation rules for standardized management of accounts, strengthen the supervision of account operation, and effectively regulate account behavior. Strengthen account registration management, strictly implement the relevant requirements for real identity information registration, strengthen the compliance review of account information such as names and avatars, and strengthen the qualification verification of public account entities to ensure that the names of public accounts and the business of the operating entity match. Strengthen account behavior management, strictly classify and classify, and realize precise management, key management, and dynamic management. Strengthen the management of accounts that need attention, establish a directory list, formulate management measures, and ensure a standardized and orderly manner. Strengthen the disposal of illegal and illegal accounts, establish a database of blacklisted accounts, and strictly prevent the reincarnation of illegal and illegal accounts. Completely clean up “zombie numbers” and “empty shell numbers”.
(4) Improve the content review mechanism. Strictly implement the editor-in-chief responsibility system, clarify the rights and responsibilities of the editor-in-chief for information content review, and establish a work mechanism for the editor-in-chief to review and check the entire product and chain information content. Improve the manual review system, further expand the scope of manual review, refine the review standards, improve the review process, and ensure the quality of the review. Establish a dynamic update mechanism for the information sample database of violations of laws and regulations, set up classification and classification, and regularly enrich and expand to improve the efficiency and quality of technical audits. Improve the multi-node recall review mechanism for key information, clarify the scope, standards, and categories of key information, and increase the frequency and intensity of review for information in key areas related to national security, national economy and people’s livelihood, and public interests, and scientifically grasp the content to ensure information security.
(5) Improve the quality of information content. Adhere to the mainstream value orientation, sing the main theme, spread positive energy, carry forward the advanced socialist culture, and show the spirit of hard work. Improve content production support policies, adopt various support methods such as funds and traffic, and encourage and guide users to produce high-quality information content. Combined with the actual situation of the website platform, increase the order quantity and proportion of mainstream media information services, and optimize the production and supply of information content. Establish an information content evaluation system, pay attention to the selection of high-quality “self-media” accounts, MCN institutions, etc., enrich the sources of information on the website and platform, and ensure the health and improvement of information content.
(6) Regulate the dissemination of information content. Strengthen the management of news information sources, strictly implement relevant laws and regulations on Internet news information services, prohibit unauthorized entities from providing relevant services, and when reprinting news information, must not distort or tamper with the original meaning of the title and the content of news information, and ensure that news sources can be traced back. Optimize the information recommendation mechanism, give priority to high-quality information content, resolutely prevent and resist bad information, strictly prohibit the dissemination of illegal information, and effectively maintain a good ecology of the page. Standardize topic settings, and strictly prevent malicious communication behaviors such as hot spots, fake originals, vulgar kitsch, rumors, and negative information collection. Improve the public opinion early warning mechanism, focus on sensitive and hot public opinions, detect adverse trends in a timely manner, conduct scientific and effective guidance, and prevent misleading the public. Establish a manual intervention system for information dissemination, strict operating standards, standardize operating procedures, leave traces throughout the process for future reference, and proactively report major events to the regulatory authorities in a timely manner.
(7) Strengthen the management of key functions. Scientific design, effective management of functions with a wide range of applications and high frequency of use. Standardize the ranking of hot spots, improve the rules of the list, reasonably determine the constituent elements and weights, and reflect the correct value orientation. Optimize algorithm recommendation, clarify recommendation focus, refine recommendation standards, evaluate recommendation effect, and carry out algorithm filing as required. Strengthen the management of pop-up windows, accurately grasp the push links, strictly control the push frequency, and strengthen the review and control of push content. Standardize search presentation, improve search operation rules, establish authoritative information content library, and give priority to displaying authoritative source information in key areas to ensure objective and accurate search results. Strengthen group operation and management, clarify the rights and obligations of group leaders, set standards for the number of group members, and standardize group user behavior. Encourage the public to participate in the reporting of illegal and bad information, unblock the channels for complaints and reports, and improve the acceptance and disposal feedback mechanism.
(8) Adhere to operating in compliance with laws and regulations. Those engaged in Internet news information services and other businesses shall go through licensing procedures in accordance with laws and regulations, and shall not carry out relevant activities without permission. The online operation of new technologies and new applications with media attributes and public opinion mobilization functions shall be subject to safety assessments according to regulations, and can only be officially operated after passing the test. Carrying out cross-platform business activities such as data sharing and traffic cooperation should comply with relevant national policies and contribute to the dissemination of positive energy information. Adhere to honest operation, do not selectively self-preferential treatment, do not block or push stakeholder information abnormally, and do not use any form to induce clicks, induce downloads, or induce consumption.
(9) Strictly protect minors online. Implement the requirements of laws and regulations on the protection of minors, formulate specific plans for the protection of minors on the Internet based on business types and actual conditions, clarify goals, refine measures, and establish long-term mechanisms. Increase investment, develop and upgrade management systems such as anti-addiction and youth mode for minors, continuously improve system recognition, enhance recognition accuracy, reasonably set the time and authority for minors to use services, and provide high-quality content suitable for minors. Guarantee the health science network for minors. Provide products and services for minors, clearly define service content, manage product ecology with high standards, and strictly prevent bad information from affecting the physical and mental health of minors. It is strictly forbidden to use the Internet for commercial speculation and profit in the name of minors.
(10) Strengthen the construction of personnel team. Equipped with employees commensurate with the business scale, increase the number and proportion of information content reviewers, continuously optimize the structure, and effectively ensure the quality of information services. Strictly manage employees’ industry entry, duty performance assessment, resignation registration and other links, and news information service practitioners take up their posts with certificates in accordance with the law. Carry out targeted business training, formulate training plans, establish training files, and continuously improve the ability and quality of employees. Strengthen the construction of the credit system for employees, improve the credit management mechanism, increase penalties for violations of laws and regulations, and strictly implement the blacklist management system for employees.
4. Organizational Guarantee
(11) Strengthen organizational leadership. All local network information departments should fully understand the importance and urgency of consolidating the main responsibility of the information content management of the website platform, as an important part of network management and network management, and pay close attention to it. It is necessary to effectively perform territorial management responsibilities, clarify the division of responsibilities, organize special forces, carefully plan and deploy, and carefully organize and implement. The website platform should improve the ideological understanding, take the performance of the main responsibility as the CEO project, put it on the important agenda of the enterprise, clarify the timetable, task book, and roadmap, and earnestly achieve results.
(12) Strengthen daily supervision. Strengthen basic management, accurately grasp the base of the local website platform, and establish a website platform to perform the main responsibility account. Clarify management priorities and keep abreast of the work dynamics of key website platforms in a timely manner. Actively identify and solve problems, give full play to the role of Internet administrative law enforcement, and promote website platforms to make up for shortcomings in the performance of main responsibilities. Establish a regular meeting system, report typical cases, pass management requirements, and promote good experience and practices.
(13) Pay attention to supervision and inspection. All local network information departments should increase supervision and inspection, track and evaluate the performance of local website platforms in fulfilling their main responsibilities, supervise and inspect the formulation of various work systems and mechanisms for website platforms, supervise and inspect the implementation of website platform systems and mechanisms, and review the existence of various Problems are corrected in a timely manner. Website platforms should self-examine the implementation of the self-correction system and mechanism, punish violations in a timely manner, actively report the performance of the main responsibility to the local network information department every year, and promptly report major matters involving the performance of the main responsibility.
