Gartner: iPhone sales finally rebound after four straight quarters of decline

Gartner: iPhone sales finally rebound after four straight quarters of decline

Netease Technology News March 3, according to foreign media reports, market research firm Gartner recently released a new report showing that Apple’s iPhone sales increased by 7.8% in the fourth quarter of 2019, which is the first rebound after four consecutive quarters of decline. .

Annette Zimmermann, research vice president at Gartner, said: “Slight price reductions for the iPhone 11 series compared to the iPhone XR, coupled with price reductions for other older iPhone models, have contributed to demand growth. “

In China, iPhone sales were particularly strong, rising 39% in the fourth quarter of last year. Apple also performed strongly in regions such as the UK, France, Germany, Brazil and India. Analysts at Gartner expect Apple to launch its first 5G phone in the third quarter of this year.

Overall, however, global smartphone sales fell 0.4% year-over-year in the fourth quarter of 2019, and sales for the full year were down 1% year-over-year, Gartner said.

“2019 ended 2019 slightly better than expected, thanks to slightly improved performance in North America and Asia Pacific,” Anshul Gupta, senior research analyst at Gartner, said in a statement. However, smartphone sales in India surpassed the U.S. in 2019 to become the second largest smartphone market after China. China sold 390.8 million smartphones for the year, compared with 151.9 million in India.”

Figure: The top five mobile phone manufacturers by sales in the fourth quarter of 2019 are Samsung, Apple, Huawei, Xiaomi and OPPO

Top-selling smartphone vendors include Samsung, Apple, Huawei, Xiaomi and OPPO. Among them, only Apple and Xiaomi mobile phone sales increased in the fourth quarter of 2019. Although Samsung’s sales fell, it retained the number one spot with a 17.3 percent market share, with Apple in second place with 17.1 percent.

Xiaomi’s smartphone sales increased by 16.5% year-on-year, reaching 32.4 million units in the fourth quarter. “The price and performance of the Redmi models have driven Xiaomi’s smartphone sales growth, with the company doing particularly well in the Asia-Pacific region,” Gupta said.

Gartner said the outbreak of the novel coronavirus may present challenges for retail-focused vendors such as OPPO and vivo, but may present opportunities for Xiaomi, which has always been aiming to expand its online business.

“Looking ahead, while the outbreak will negatively impact smartphone demand in China in the first quarter of 2020, we do not expect demand to contract in the international smartphone market during this period,” Zimmerman noted.

Despite a 0.5% year-on-year decline in mobile phone sales in the fourth quarter, Samsung retained its No. 1 spot in global sales last year, with its full-year handset sales up 0.4% to 296.2 million units.

Huawei’s mobile phone sales had the highest growth last year, with an overall increase of 18.6%. The company increased its market share in China by 37 percent in 2019, according to Gartner. For the full year, it came in second ahead of Apple with a 15.6% market share.

Author: Yoyokuo